Founder's Work
It was never about the deliverables.
Brand transformation was.
Three decades working alongside Founders, CEOs and Marketing Leaders — bringing clarity to complex business challenges through strategy, systems and execution.
These selected works became the foundation of the AGOS methodology.
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Build what matters.
Beyond the ask.
CORPORATE
Eid campaigns - where real Creatives are tested
THE ASK:
Eid Instagram post that's never been done before.
THE OUTCOME
The perfect representation of the agency's identity as a paradox of avant-garde creativity and bold production approach.
F & B
Launch with such uniqueness they can't ignore you.
THE ASK:
Introduce a premium bottled water into one of the region's most competitive categories.
THE OUTCOME
A category often treated as a commodity became something people desired and aspired to.
EVENTS & ACTIVATIONS
Disrupt the expected.
THE ASK:
Create a Ramadan campaign that is aligned with the brand while committed to the meaning of the holy month.
THE OUTCOME
Key visuals that arrest the solemn attention.
CULTURE & HERITAGE
Connecting the world audience by breaking barriers
THE ASK:
A poster to promote a Sudanese orchestra concert.
THE OUTCOME:
A visual campaign that transcends time and global boundaries paving the way for the Sudanese orchestra to be seen on a whole new platform.
HOSPITALITY
Creativity has set sail.
THE ASK:
Create a race off-season campaign to boost the venue's key spots: restaurants and marina.
THE OUTCOME
Movie posters sell because they tell a story of what was and what could be. So did we.
TOURISM & HOSPITALITY
A gastronomic feast of cultural awareness.
THE ASK:
Create a spotlight on the Thai food and culture in UAE.
THE OUTCOME
A gastronomic food roadshow with visual support that is vibrant, dynamic - truly Asian.
BANKING & FINANCE
It takes a village to raise a child - as much as it takes intelligent strategy to raise a brand.
THE ASK:
We're a new bank.
We need a new logo.
THE OUTCOME:
You're a new bank in the MENA region. You don't just need a logo, you need the full brand identity and launch campaign.
SPORTS RETAIL
& DISTRIBUTION
In branding you need to be a polyglot.
THE ASK:
How do we communicate?
The market is already too noisy.
THE OUTCOME:
A TTL campaign that required visually speaking multidisciplinary athletes' languages. In a highly saturated market you can only afford to be extraordinary.
RETAIL
& HOSPITALITY
Steering the possibilities beyond the berth.
THE ASK:
Create awareness for the Waterfront market.
THE OUTCOME:
Optimized the advertising, activation and sales opportunities by unifying the multiple facets and key pulls of the Waterfront into an authentic local market experience.
EVENTS
& ACTIVATIONS
Finely brewed campaign.
THE ASK:
Support the annual event with new visuals.
THE OUTCOME
Freshly brewed online campaign visuals that made last year's audience take cupful of sips.